made for you by the figgy fam
figgy & Co
gettin’ it done
Next up, I dived deep into her dream customer’s head and built a target audience profile outline their needs, wants and desires. This goes way past demographics and focuses primarily on psychographics and real customer data.
The cherry on top was a suite of Brand Tools (messaging statements, copy hooks, taglines, a word-bank), so that Jane could create her own marketing or engage a social media team.
Cleaning that actually works
Good for the earth and good for your home. This eco-cleaning brand gets the message across, without getting lost in the boring-green-sea.
FORGET THE CHEMICAL WAFFLE
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Figgy & Co are cleaning products with ingredients you actually recognise. They’re safe, and good for the earth and your home. As we put it in Figgy’s Brand Bible – it’s not rocket science, it’s just cleaning.
Jane, founder, (also straight-up awesome) was looking for a clear direction for her marketing and brand personality. She wanted to up-level her marketing and needed to stay consistent across all customer touch-points, whilst staying top-of-mind for customers. We needed consistency and clarity – without being boringly lost in the sea of green-washing companies.
The solution? A Brand Bible to nail down everything Figgy (and Jane) stands for. We solidified her values, explored the brand’s point of difference, and created a kick-ass brand personality and voice.
work
Created…
✦ Brand bible
✦ brand tool suite
✦ Website Copy
Credit: Design and all visual identity by Idyllic.
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jane says…
“Rachel is the real deal – your business is in safe copywriting hands with Frankly Write. Rachel takes the time to really get your business and your people – it’s intensive, but the process works a treat. The Brand Bible we developed for Figgy is bloody awesome – I use it everyday!”
