copy & brand coaching

It’s a
cult following

Time to take over the world? Absolutely. Men do all the time, even when they suck.

Get ready to show off how good your brand actually is. You’ve done the courses and the groups, but you’re way past those and ready to hit your copy like a professional.

You like doing your marketing and know you can nail your writing; you just need someone to show you how.

Hi. That's me. ♡ I can show you ♡

it’s not magic, it’s alchemy

you need to be in charge of your copy and brand strategy right? yes.

This is copy coaching for rebels and dreamers. We’ll pull out your inner voice, the one that people love, and turn it into copy that converts.

oofh. these↓ smack
you in the Feels?? Rude.

 


✹

Your writing is good but it isn’t converting into sales


✦

stuck staring at that damn blinking cursor? sucks ay


✹

people buy when they talk to you, but you cant grow a business selling face-to-face

 


✦

you have a fucking cool personality but it gets lost when you write


✹

You’re way better than other brands (true) but your copy doesn’t show it


✦

Consistency? Who’s she? It’s up to the gods and the winds

 

Brand Alchemy

starts here↓

Cause you’ve built something amazing

Step into being the copywriter for your business, smash your marketing, and bring your brand personality to life.

Choose your level of support, with 1:1 planning sessions, weekly work reviews, and ♡ custom strategy ♡

  • ❀ COPY FLIRT ❀ $570/month

    You need help making a plan for a launch or asset creation, and support with the ‘damn I need a copywriter's brain’ moments.


    - 90-min planning session 

    - Unlimited WhatsApp support for 3 months


    $570/month

  • ✹ Copy Rebel ✹ $770/month

    You need a plan as you work through creating assets or launching, and a copywriter's eyes on your work.

    - 60-min call every month (3 total)

    - Fortnightly material reviews

    - All access Frankly resources

    $770/month for 3 months

  • ✦ Cult leader ✦ $1495/month

    Your business is freakin’ amazing and you need your brand and words to sell the fuck outta it.

    - 30-minute kick-off session

    - 2 x 60-min calls a month (6 total)

    - Unlimited WhatsApp

    - Video Tutorials

    - Weekly material reviews

    - Custom resources


    $1495/month for 3 months

book a chat ⟶

✷ ✦ ✷

how we do it

Love it, love you, let’s make a copy baby.

❶ 3 levels of support

Cause what you need now isn’t what Mary-Sue needs. She doesn’t even go here.

❷ Work reviews

My eyes on your work, cause writing copy is different than chucking words in a Google doc.

❸ IN YOUR POCKET

Whatever you’re into you little freak. Voice memos, messaging, emails, and video tutorials.

❹ strategy sessions

Nothing stands alone, you gotta have strong foundations and a plan so things actually work.

❺ messaging guidelines

A Brand Voice that sounds like you, cooler than generic brands, and one that you can actually use daily.

❻ CUSTOM templates

From website pages to email flows, marketing psychology approved and primed for conversion.

✷ ✦ ✷

YOU DON’T HAVE TO BE AN EXPERT COPYWRITER

YOU JUST HAVE TO KNOW YOUR BUSINESS

you & me

✹ ✦ ✹

TOGETHER 4EVA


Finding your message, figuring out your elusive brand voice, putting together sales copy & stuff that converts, keeping it consistent… I believe the saying is, 'What the actual fuck’.  

The good news is I can teach you how to do it. Amazing, I know. Past life me - an educator. I know there are different learning styles & ways of communicating, and I know how to use them all to get the best outta you.

Me now? Frankly Write. 7+ years of copywriting & brand strategy, 15+ years of hands-on marketing experience, 100+ clients.

What can we do together?

  • Brand Voice ①

    It’s Gonna Be A Cult Following

    Find your brand voice, create a brand personality. Develop brand and messaging strategies, build a messaging guide you’ll actually use on the daily.

  • Copy ②

    Make them obsess

    Shall we write the fucking thing? Co-create copy collateral: website copy, sales pages, email marketing, product copy and descriptions.

    Hone your copywriting and writer skills into copy that converts and speaks to that dreamy audience of yours (the ones who’ll buy your stuff).

  • Strategy ③

    Make it work

    It’s a boring word with a massive impact. Nothing stands alone, you gotta have something strong underneath so things actually work. Create brand and messaging strategies, review the impact of your brand on your marketing collateral, plan for content and campaigns, create and implement SEO Strategies.

  • New List Item

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Stop it…but don’t ♡

  • Katie

    Working with Rachel is the single best investment I have ever made in my business. I’m not sure how she managed to pull such a killer brand voice out of me. Truthfully, I did ask her if there was any witchcraft involved. I am so proud of the brand voice I have now.”

  • Annelyse

    “Rach is a wizz when it comes to helping one women show businesses figure out to to communicate what they do to the world. I was filled with imposter syndrome, but she helped me figure out the value in my service and communicate it in a way that felt right and I was proud of.”

  • Erin

    “Working with Rach has been a game-changer for our brand. Rach took the time to understand our vision and turned it into something tangible - elevating our brand to an epic level! We now have clearer messaging and heaps of tools in our tool-box to make sure it stays that way :)”

  • Yieldform

    “Working with you was like finding the missing piece of the puzzle. Your ability to dive into the brand’s essence and deliver copy that resonates on every level is next-level. If anyone’s looking to turn good ideas into great messaging, you’re the go-to. Absolute legend!”

Step into another realm

  • ❀ COPY FLIRT ❀ $570/month

    You need help making a plan for a launch or asset creation, and support with the ‘damn I need a copywriter's brain’ moments.


    - 90-min planning session 

    - Unlimited WhatsApp support for 3 months


    $570/month

  • ✹ Copy Rebel ✹ $770/month

    You need a plan as you work through creating assets or launching, and a copywriter's eyes on your work.

    - 60-min call every month (3 total)

    - Fortnightly material reviews

    - All access Frankly resources

    $770/month for 3 months

  • ✦ Cult leader ✦ $1495/month

    Your business is freakin’ amazing and you need your brand and words to sell the fuck outta it.

    - 30-minute kick-off session

    - 2 x 60-min calls a month (6 total)

    - Unlimited WhatsApp

    - Video Tutorials

    - Weekly material reviews

    - Custom resources


    $1495/month for 3 months

book a chat ⟶

Wait! i hear there are some

FAQs

…such handy little things.

  • Book a call, see if you like me. My love language is gifs, dark humour, and sarcasm.

  • The big question right? Both are good in their own way! It all comes down to what you like to do, and where you want to put your time.

    Project: All created for you, set deliverables, you use your current skills to apply your branding, you outsource new copywriting as it comes up, you focus on all your other business things!

    Copy Coaching: You learn new long-term messaging skills, you learn how to write for and position your brand, you confidently smash your marketing (with me by your side). Plus we launch things as we go!

  • Firstly, you're amazing, hi. Secondly, we can dive in deeper and kick off where we left off, or start something new entirely.

  • How do I politely say hell no? I'm not a business coach, but I am a brand and copy consultant.

    Copy Coaching is about looking at your brand, naming the problems, making a plan, then I'll teach you how to fix them (lifelong marketing skills right thurrr). 

    The Big Goal? Helping you take control of your brand, cause you're a legend who can smash it with the right guidance.

  • It’s all about how much support you need.


    → If you need a plan to kick things off, brainstorming and ideas, you’re a Copy Flirt (love this).

    Good for: Launches, creating sales pages, building assets like email flows, learning how to lean into your brand voice.

    Also great for new copywriters who want a mentor!


    → If you need to strategise and focus, and want written/loom feedback on your work, then you’re a hot Copy Rebel.

    Good for: A large launch or creating lots of content, writing sales pages or a few website pages.

    → If you want to learn to be the copywriter for your brand and really hone in your marketing skills, then Cult Leader is where it’s at.

    Good for: Creating a Brand Bible, writing websites, full launches, SEO, creating your messaging, learning copy techniques.

    If you're not sure, ask me and we'll figure out the best option. Easy peasy.

  • We have your scheduled Zoom calls, then it’s up to you. I recommend putting the time aside to really dig in.

    Everything is super practical - this is about learning while doing. We create a realistic plan of attack - a ‘must do’ and ‘nice to do’ list.

    The time you spend is up to you, but consider the more you put in, the more you put out. Both in the skills you learn, and in the assets you create.