When average isn’t an option
bold population
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Bold Population came to me as a completely fresh brand
Founder, Varn, wanted a voice to match the name of this amazing lash serum, with room to potentially expand in the future. The voice needed to be in your face, and abso-fucking-lutely bold.
We started by creating a Brand Voice – she’s gonna sound as good as she looks. I created a number of tagline options, including my faves (and the key players for the brand), “Average is not an option”, and “F*ck playing small, you deserve more.”
Next up I created the copy for the external packaging and the launch gift box. To wrap it all up, I knocked out some incredible (and yes, I will say so myself) website copy. All optimised for User Experience, the brand voice, and conversions (aka sales babyyyy).
When only BIG will do
From unknown brand to the boldest in the game. This eyelash serum stands out with a rebellious tone and an empowering message.
F*CK PLAYING SMALL
work
Created…
✦ Brand voice
✦ TAGLINE
✦ Website Copy
✦ product packaging copy
✦ gift box copy
CREDIT: Design and all visual identity by Idyllic.
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from business to experience
The absolute babes at Bold Population came to me with one request – to make them stand out in a sea of “normal” beauty products. They had an incredibly bangin’ product, and wanted to brand their messaging in a way that oozed confidence and broke down barriers.
