When average isn’t an option
bold population
When only BIG will do
From unknown brand to the boldest in the game. This eyelash serum stands out with a rebellious tone and an empowering message.
F*CK PLAYING SMALL
🟒
Bold Population came to me as a completely fresh brand.
Founder, Varn, wanted a voice to match the name of this amazing lash serum, with room to potentially expand in the future. The voice needed to be in your face, and abso-fucking-lutely bold.
We started by creating a Brand Voice – she’s gonna sound as good as she looks. In this I created a number of tagline options, including my faves (and the key players for the brand), “Average is not an option”, and “F*ck playing small, you deserve more.”
Next up I created the copy for the external packaging and the launch gift box. To wrap it all up I knocked out some incredible (and yes, I will say so myself) website copy. All optimised for User Experience, the brand voice, and conversions (aka sales babyyyy).
work
Created…
✦ Brand voice
✦ TAGLINE
✦ Website Copy
✦ product packaging copy
✦ gift box copy
CREDIT: Design and all visual identity by Idyllic.
🟒
from business to experience
The absolute babes at Bold Population came to me with one request – to make them stand out in a sea of “normal” beauty products. They had an incredibly bangin’ product, and wanted to brand their messaging in a way that oozed confidence and broke down barriers.
