brand bibles
In branding we trust, amen.
Standing out isn't lucky - it takes a cleverly crafted mix of creativity, marketing psychology, and data.
Your Bible is your guiding light, your marketing universe, and the soul of everything your brand does.
Say a little prayer to you
Marketing psychology mingled with creativity gets incredible results. A brand behind your business gets you noticed.
It’s the difference between a transaction that gets forgotten and an experience that keeps customers gagging for more.
A brand pulls your customers in. They’ll remember you, love you, and knock on doors to convert anyone that’ll listen.
Start a Religion
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A Bible? Really?
This is a document you’re going to want to hold close to your soul deep into the night, so…yea.
It’s the guide for your marketing. It defines who you are, what makes you different, and how to say it to the world.
You can throw it at anyone who needs to know create for your brand. Investors, team members, contractors, designers…they’ll absolutely froth over it - as will you.
The Religion behind it all
Sure, you can write some cute words, get your fingers into every Canva template in the universe, and change your marketing plan on whim and a prayer.
But this is about generating sales and building an obsessed following.
Time to play with the big girls & boys.
I wanna get Biblical
This is where we start. You have a great product, and you need a charismatic personality to match.
*Tap-tap* open up: Here’s what’s inside ↓
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VALUES & MISSION
Who you are & what you stand for. Your heart and soul. These values are purposeful, aligned, and guide all of your marketing.
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BRAND POD/USP
What makes you you (and better than them, it’s OK we can say it out loud). You’re different and I’m obsessed.
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BRAND PERSONALITY
Your brand’s unique archetype. How you act across all of your marketing and copy, and what guides visual identity.
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VOICE & TONE
How you sound (hint, so good I’d die for you), your custom messaging, and what you need to say to make sales.
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RULES & MESSAGING
How to keep your brand consistent. They’re not allowed to fuck with it.
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TARGET AUDIENCE
Your dream customer and how we’re going to sell to them. Get in their heads, rule their world.
Your new Doctrine
Your business is hot and your personality is ready to take over the universe. We’re not mucking around here; I’m giving you all the goods.
Your Bible is guided by:
✓ Marketing Psychology
✓ Conversion Strategy
✓ Customer Journey Mapping
✓ Target Audience Insights
✓ User Experience Principles
IF THEY’RE GOING TO SUCCUMB TO A HIGHER POWER, IT MAY AS WELL BE YOU
☁︎☽˚｡⋆✦ ⋆｡˚
Why are other
brands so boring?
THE SHORT ANSWER IS THAT they SHOULDN’T BE
The long answer is that often they are. I don’t know why.
Probably the patriarchy or something.
Project Pricing
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Brand Bible
The cult maker
We’ll meet, I’ll strategise, I create. You take it, and rule the world however you see fit.
This one’s for you if you have an incredible product or service, and you need to give your business a banging brand, personality, and voice to match.
Prices start at $5200.00 NZD +GST
Customised quote.
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New List Item
Description goes here
Get into it
FAQ
You asked, I answered. Or, they asked, and I answered in anticipation of youuuuu asking ♡
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Yip, I'm an SEO Strategist and offer this as a service on its own, or can teach it within Brand Consulting.
SEO is more than keywords - cause ultimately we're using Google for more traffic, more eyes on your stuff, and more sales right? It's a marketing technique, and your website is the platform we use.
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Pricing starts at $5200NZD.
Working 1:1 is always based on custom quote because you're special, so there are variables to the ranges given. But to make it easy I've created a Pricing and Services Guide. Grab it here. -
Frankly Write, right?! Yea, the name’s a bit cheeky, copywriting is no longer my main gig.
I’ve been around the block enough to know every product or service that gains a cult following starts with, well, a brand.
Cause writing a hot website starts with one thing; a brand that's absolute fire. If you want copy that brings in your ideal customer, makes you a cult name, makes sales and has room to evolve with your business - start with a Brand Bible. -
No, but if you're an existing or previous client we can create a plan in your consulting package.
I can work with you on strategy, guiding your copywriting journey, or help you onboard the right copywriter. -
I understand 100%. Marketing is an absolute minefield and there's a million different experts telling you where to start and what to do.
Here's what we can do together!
1. Download my Pricing and Services Guide for more detailsor
2. Book in for a free 15 minute chat, tell me about your business, and we'll figure it out! I'll then send you a detailed proposal with different options. Easy as.
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What a weird question but granted, you could pick up that vibe....I guessssss? If anyone asks my answer is normally "No."
So....no? No. ...no?
Shhh. -
A brand is made up of a lot of things - a personality, a voice, copy, content, vibe, visuals, logo... we create the BIG IDEA and all of the wonderful things on this page.
I've got a little black book of talented copywriters and designers with different flavours who I can highly recommend.
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Lifestyle, fashion, skincare, haircare, furniture, lawyers, doctors...if you like my vibe we'll be a good fit.
My experience and creative strategies mean that whatever I'm creating for has a strategic plan and a perfectly fitting vibe.
I'm a slut for e-com & products but I work with some incredible people across a broad range of industries.
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Literally zero worries - I sign them all the time. Gimme. This is your product, your idea - our chats are in the vault.
✦ We’re obsessed with each other ✦
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Alex, Move Pilates Studio
“Working with Rach has been an absolute joy. I had previously put off creating a new website for years because it all seemed to hard and complicated. She has made the process so simple, easy and enjoyable. I enjoyed her personalisation and dedication to getting to know me as the business owner and infusing that into as many touch-points as possible (no cookie-cutter approach here). Highly recommend.”
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Becky, Goodbye
"I'm excited about what we've created - you've given me a whole new platform and perspective. It's both exciting and achievable, a voice I can believe in and make consistent.
I'm so grateful to do this work with you. It fits like the most incredible op shop (but like new) pashmina shawl that I can't believe hasn't already found a new home, and is patiently waiting for me to discover it and turn it into a Velveteen Rabbit with love.
One of the nice things about working with you is I can feel how much you hold for our success. Thank you."
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Jane, Figgy & Co
“Rachel is the real deal – your business is in safe copywriting hands with Frankly Write. Rachel takes the time to really get your business and your people – it’s intensive, but the process works a treat. The Brand Bible we developed for Figgy is bloody awesome – I use it everyday!”
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Michelle, Show & Tell Video
“Rachel took the time to really understand my brand, totally ‘got’ me, and hits it out of the park every time. It’s helped me save so much time and make more money with amazing copy!! Could not recommend highly enough!!
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Bron, Twisted Citrus
“I absolutely LOVE Rachel’s work. Seriously feel like it’s the first time I have absolute clarity on our brand, who we are talking to and how we talk to them. Love love the big idea and editorial piece – she absolutely nails it. I’ve used this Bible so many times already across our web design, email flows – everything!”
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Nicole, Zay Everyday Bags
“Your creativity entwines with expert technical knowledge. I loved the whole process - it was fun, easy, informative, and really made me think about things on a higher level.”
