“She’s always changing”
shake up your brand, chaotically strategically
Who's she? It's me. The call is coming from inside the house.
You don't need permission to shake things up for your brand and make changes when the vibe hits you, but just in case you want someone to tell you it's OK to be your creative chaotic self... here it is.
Sweet. So let’s embrace the change bug and ride with it yea? Good, cause it’s fun. I’m gonna help you through it first, with some little strategic tips, so you don’t confuse your audience.
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it’s fine
If you’re a solo service provider needing to make a brand change just roll with it. Enjoy it. This blog is about you mmmk?
But - don’t “just roll with it” if you’re a big brand, if you have a team, or if you sell a product. That’s a convo for another day.
A quick tip for changing a product’s brand
→ When you want to change things, sure go ahead, but think of it as a launch. You want to prep your audience really, really well, then drop it all at once. There’s nothing worse than a half-launched rebrand, it’s so fucking confusing for everyone and makes your brand look unprofessional and untrustworthy. Not our vibe right?
If you’re a solo service provider though, and you want to change things up, it’s actually totally fine. It’s still you, talking to your audience. There’s no larger brand behind you, so get creative and go for it.
Roll it out all at once as a launch if you really want to, but I think slow changes are more natural, and make more sense. It’s also easier - your brand should work for you. You’re a person, and realistically it’s hard to do all at once.
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What should you do all at once?
Rolling things out is about doing one element at a time, or slowly changing your key messages as new things develop. Please don’t change your name in some places and not others, don’t half-ass your colour palette, make sure your website messaging matches your socials….know what I mean?
Do this
→New tagline on website matches socials
→Added a Spice Girls theme across all platforms
→Stopped talking about Britney
Don’t do this
→Talk lots about Spice Girls on socials, nothing on website
→Britney theme in email direct marketing, not mentioned anywhere else
→Insta bio calls you a Spice Girls fan-girl, link-in-bio page calls you a Britney Babe.
Ch-ch-ch-ch changesss
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do it slow
Embrace the beauty of going slow.
If you want to do a really big rebrand every 5 years or whatever, just go all out. Do all the things all at once if you want. It’s really fucking fun.
Alternatively, if you’re just evolving slowly as a person and your brand needs to reflect that, that’s cool. Your branding (words, messaging, copy, visuals) will naturally roll slowly too.
Remember point #2 above and you’ll be sweet.
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Keep things
The parts you like about your brand messaging? Save those. The parts you don’t? Cull them.
Quirks and quips. Messaging. Your writing style. Taglines and copyhooks. Your online personality. Some will stay, some will go.
It’s actually really important to keep some consistency if you’re rolling out slow, so don’t just scrub it all at once, unless you’re in a launch phase.
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be a person
You’re constantly connecting with your audience - imagine a person talking to a person and going, “I’ve changed the way I talk and look because...” Kind of weird ay?
You can address the brand changes you’re making if you want, but heed my warning, it can come off ridiculously awkwardly unless you have a strategy behind it.
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do it for you
I’m a big advocate of your brand being creatively fun. If it’s not, you’re not going to want to create things, write, or connect with your people. This whole blog might be controversial for marketing ‘best practice’ but whatever - let’s work with what we’ve actually got the time and capacity for yea?
I say, build the cult you want to see in the world (I’m pretty sure that’s the saying). Even if the way you’re talking about your cult is always changing, be you.
Creative and/or neurodivergent types? We love a shakeup. It keeps us feelin’ alive. You’re a person who changes more than normal, and your brand is allowed to as well. Do it with a lil bit of care and it’s all good sweet cheeks.
Oh my god you’re perfect
Have fun.
Be yourself.
Let chaos reign supreme (strategically).
