grab a little bite of joy
twisted citrus
FILL YOUR FRUIT BOWL
An online market for fresh fruit and artisan products, Twisted Citrus is a brand that inspires a simpler and more meaningful way of life.
FRESH, RIPE, BEGGING TO BE EATEN
When Bron came to me she was looking for a way to truly elevate her brand. Twisted Citrus delivers the freshest fruit across NZ, and we needed to showcase this in a way that reflected the brand values of quality, connection, and customer service.
I created a Brand Bible for Bron that positioned Twisted Citrus in a unique market all of its own; one that inspires indulgence, whilst enjoying the sheer simplicity that is good, fresh fruit.
work
Created…
✦ Brand Bible
✦ Website Copy
✦ Copy Templates
✦ Product Descripitions
✦ SEO Strategy
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Bron says…
“I absolutely LOVE Rachel’s work. Seriously feel like it’s the first time I have absolute clarity on our brand, who we are talking to and how we talk to them.
Love love the big idea and editorial piece – she absolutely nails it. I’ve used this Bible so many times already across our web design, email flows – everything!”
